Speaking, Training, and Workshop Topics

Pong Principle #1: Be Careful What You Measure, and Why

In an age of Big Data, it’s vital to know how to measure success. Justin challenges your organization to go beyond its standard metrics and think about inclusive indicators that align with broader objectives of teamwork, collaboration, creativity, and customer experience. Drawing from his own experience in digital marketing and high-level client projects, Justin shares strategies to help audiences redefine what success truly means.

Bookey presents the case for widening our measurements of what matters. In table tennis and other sports, a good coach looks beyond “cheap points” and low-stakes wins, to build a sustainable path to quality victories. Bookey then leads the discussion from economic indicators and industry benchmarks that fail, to modern indices that factor in health, culture, and community. What gets measured can get managed, so learning to choose carefully is a first step to positive change.

Great for:

• Business leaders, and sales and marketing departments that rely on a wide array of success metrics 

• HR departments that evaluate employees and personnel issues and seek to provide meaningful feedback 

• Organizations that rigorously measure any type performance categories

Pong Principle #2: It’s a Rhythm Game

Rhythm in ping pong mirrors the rhythm in business. Justin explores how understanding internal and external rhythms in your teams, projects, and organization can enhance productivity and collaboration across silos. By applying these insights, leaders and their teams can improve their ability to set pace, anticipate shifts, and optimize team workflows. Understand your own optimal rhythms, your collaborators’ rhythms, and your competition’s rhythms – and then learn when to break the rhythm to your advantage.

Bookey has led content strategy projects at digital agencies, for large consumer electronics, automotive, and financial services clients. One large agency used disciplined teams that aggressively completed high-quality work in short time frames. But this required the client to be equally disciplined. Unfortunately, large clients could not keep up with the agency’s velocity – the rhythm – of ideation, prototyping, iteration, and execution. So a pattern of delays would occur, which cost the agency and its clients. Bookey explains how the solution involved a wholesale assessment of rhythm inside and outside the agency.

Great for:

• Professionals in business development, account management, and other client-facing roles

• Entrepreneurs seeking to optimize workflow and scheduling

• Managers looking to refine team processes and outcomes, and drive creative collaboration

Pong Principle #6: What’s Your Ready Position?

Readiness in ping pong positions players for success, and professional readiness enables employees to seize opportunities with confidence. Justin helps your staff identify how they can cultivate a “ready position” in their short- and long-term mindset, focusing on skills, relationships, and strengths that prepare them for key moments of opportunity.

In this presentation, Bookey shines a spotlight on what READY means for you. Learning AI tools? Establishing industry relationships? Taking a course in an adjacent field? Revisiting a beloved hobby that may enhance career skills? We all have multiple avenues to maximize our performance, and Bookey leads the discovery process for how best to get there. When the right opportunity approaches – if you’re READY – all you have to do is swing away with confidence. 

Great for:

• Early-career employees and entrepreneurs who are unsure whether they’re on the “right” track, and seek professional development to enhance their value 

• Managers seeking ways to stay up to date in their field, and advance their leadership potential

• Leaders looking for insights into advancing their professional impact, and the impact of those they oversee and mentor